A CMO Council Strategic Interest Group

CMO Council NPES
News Center Banner

Press Releases

Aug 10 2017

MARKETER AGILITY AND RESPONSIVENESS IMPACT BRAND PERFORMANCE, REVEALS NEW CMO COUNCIL STUDY

Marketers Look to Boost Agility and Create Competitive Differentiation With Rapid Product Adaptation to Address Evolving Consumer Preferences More >

Jul 13 2017

CMO COUNCIL AND NPES LAUNCH BRAND INSPIRATION CENTER TO DEEPEN COLLABORATION BETWEEN BRANDS AND SUPPLY CHAIN PARTNERS

Peer-Powered Network Partners With NPES to Establish New Online Resource to Improve Innovation, Performance and Efficiency in Go-to-Market and Demand-Chain Processes More >

News Coverage

Jul 2017 Staff Retail TouchPoints

Marketers Struggle To Localize Content Across Channels

Jul 2017 Oren Smilansky Destination CRM

Companies Need to Address Customers in their Native Tongue

Jul 2017 Staff Radio + Television Business Report

Can Radio, TV Help ‘Struggling’ CMOs Reach Local Consumers?

Jul 2017 Drew McLellan Drew’s Marketing Minute

New CMO Council Report: CMOs Struggling to Meet Needs of Local Audiences

Jul 2017 Staff Sector Publishing Intelligence

New CMO Council Report: CMOs Struggling to Meet Needs of Local Audiences

Jul 2017 Staff WARC

Marketers struggle to adapt

Jul 2017 David Kirkpatrick Marketing Dive

CMO Council: Most marketers struggle with localizing campaigns

Jul 2017 Janice Tan Marketing Interactive

Marketers found to be struggling in localising creative strategies

Jul 2017 Staff Biz Report

Study: Localization stymies CMOs