A CMO Council Strategic Interest Group

CMO Council NPES

Press Releases

Aug 10 2017

MARKETER AGILITY AND RESPONSIVENESS IMPACT BRAND PERFORMANCE, REVEALS NEW CMO COUNCIL STUDY

Marketers Look to Boost Agility and Create Competitive Differentiation With Rapid Product Adaptation to Address Evolving Consumer Preferences More >

Jul 13 2017

CMO COUNCIL AND NPES LAUNCH BRAND INSPIRATION CENTER TO DEEPEN COLLABORATION BETWEEN BRANDS AND SUPPLY CHAIN PARTNERS

Peer-Powered Network Partners With NPES to Establish New Online Resource to Improve Innovation, Performance and Efficiency in Go-to-Market and Demand-Chain Processes More >

News Coverage

Aug 2017 Strategy Online

Marketers Are Facing a Responsiveness Gap

Product Adaptation to Meet Consumer Expectation

Aug 2017 Smart Insights

Customer Feedback: Just How Responsive Are Businesses?

Product Adaptation to Meet Consumer Expectation

Aug 2017 BizCommunity

Boost Your Brand Through Rapid Response

Product Adaptation to Meet Consumer Expectation

Aug 2017 BizCommunity

Boost Your Brand Through Rapid Response

Product Adaptation to Meet Consumer Expectation

Aug 2017 MarketingDirecto

Marketers Do Not Give the Target of the (Eternally Changing) Needs of the Consumer

Product Adaptation to Meet Consumer Expectation

Aug 2017 MuyPymes

Do Companies Really Know What the Consumer Needs?

Product Adaptation to Meet Consumer Expectation

Aug 2017 HispanicAd

Marketer Agility and Responsiveness Impact Brand Performance

Product Adaptation to Meet Consumer Expectation

Aug 2017 WARC

Marketers Fail to Meet Changing Consumer Needs

Product Adaptation to Meet Consumer Expectation

Aug 2017 Daily Marketing Hub

First Look: CMO Council Study Delves Into What Impacts Brand Performance – Mobile Marketing Watch

Product Adaptation to Meet Consumer Expectation

Aug 2017 Research Live

Marketers Struggle With Responsiveness

Product Adaptation to Meet Consumer Expectation

Aug 2017 MarTech

Adapting and Responding to Feedback Drives Content Marketing Results

Product Adaptation to Meet Consumer Expectation

Aug 2017 GeoMarketing

Age of Amazon: Stores’ Lack Of Responsiveness Is A Prime Problem

Product Adaptation to Meet Consumer Expectation

Aug 2017 Business Insider

Marketer Agility And Responsiveness Impact Brand Performance, Reveals New CMO Council Study

Product Adaptation to Meet Consumer Expectation

Aug 2017 FierceRetail

Responsiveness Impacts Brand Performance

Product Adaptation to Meet Consumer Expectation

Aug 2017 MediaPost

Marketers Look To Boost Agility, Responsiveness

Product Adaptation to Meet Consumer Expectation

Jul 2017 Staff Pro Z Translation News

Most marketers are unsatisfied with localization but fail to prioritize it in their budgets

Adaptability in Branded Content Delivery

Jul 2017 Eden Estopace Slator

Majority of Marketers Unsatisfied with Localization But Fail to Prioritize It in Budget

Adaptability in Branded Content Delivery

Jul 2017 Staff Marketing Plan

Most marketers unhappy with localization efforts, but fail to invest in necessary resources

Adaptability in Branded Content Delivery

Jul 2017 JO COOK Pure Content

MARKETERS UNHAPPY WITH LOCALISED CONTENT EFFORTS, CMO COUNCIL REPORT FINDS

Adaptability in Branded Content Delivery

Jul 2017 Staff Retail TouchPoints

Marketers Struggle To Localize Content Across Channels

Adaptability in Branded Content Delivery

Jul 2017 Amy Gesenhues MarketingLand

Most marketers unhappy with localization efforts, but fail to invest in necessary resources

Adaptability in Branded Content Delivery

Jul 2017 Arvind Hickman Ad News

Marketers 'haemorrhaging money' over 'creative by committee’ culture

Adaptability in Branded Content Delivery

Jul 2017 Amy Gesenhues MarTechToday

Most marketers unhappy with localization efforts, but fail to invest in necessary resources

Adaptability in Branded Content Delivery

Jul 2017 Oren Smilansky Destination CRM

Companies Need to Address Customers in their Native Tongue

Adaptability in Branded Content Delivery

Jul 2017 Elsbeth Eilander Adformatie

4 out of 5 marketers are not satisfied with the way creative work is delivered

Adaptability in Branded Content Delivery

Jul 2017 Staff Agility PR

Why CMOs struggle with adaptability in branded content delivery

Adaptability in Branded Content Delivery

Jul 2017 Staff Radio + Television Business Report

Can Radio, TV Help ‘Struggling’ CMOs Reach Local Consumers?

Adaptability in Branded Content Delivery

Jul 2017 Staff Marketing Directo

Marketers find it hard to get blood, sweat and tears not to stay "lost in translation”

Adaptability in Branded Content Delivery

Jul 2017 Drew McLellan Drew’s Marketing Minute

New CMO Council Report: CMOs Struggling to Meet Needs of Local Audiences

Adaptability in Branded Content Delivery

Jul 2017 Tiffani Allen TopRank Marketing Blog

Digital Marketing News: Short Attention Spans, Instagram Retargeting and LinkedIn Notifications

Adaptability in Branded Content Delivery

Jul 2017 Staff Sector Publishing Intelligence

New CMO Council Report: CMOs Struggling to Meet Needs of Local Audiences

Adaptability in Branded Content Delivery

Jul 2017 Staff WARC

Marketers struggle to adapt

Adaptability in Branded Content Delivery

Jul 2017 KRYSTLE VERMES KOMarketing

Global Marketers Remain Challenged Meeting Localized Content Demands

Adaptability in Branded Content Delivery

Jul 2017 Laurie Fullerton The Drum

CMOs struggle to master the geographic, culture and cost challenges of a truly localized ad campaign

Adaptability in Branded Content Delivery

Jul 2017 NADIA CAMERON CMO

Report: Marketers struggling to adapt activity to local market needs

Adaptability in Branded Content Delivery

Jul 2017 David Kirkpatrick Marketing Dive

CMO Council: Most marketers struggle with localizing campaigns

Adaptability in Branded Content Delivery

Jul 2017 Staff Mediavataar

CMOs Struggling to Meet Needs of Local Audiences

Adaptability in Branded Content Delivery

Jul 2017 Laurie Sullivan Media Post

Majority Of Marketers Still Struggle With Adaptive Marketing, Per CMO Council

Adaptability in Branded Content Delivery

Jul 2017 Rosie Baker AdNews

CMOs struggling to make global marketing locally relevant

Adaptability in Branded Content Delivery

Jul 2017 Janice Tan Marketing Interactive

Marketers found to be struggling in localising creative strategies

Adaptability in Branded Content Delivery

Jul 2017 Staff Biz Report

Study: Localization stymies CMOs

Adaptability in Branded Content Delivery

Jul 2017 Staff BizCommunity

New research indicates CMOs struggle to localise creative strategies

Adaptability in Branded Content Delivery