A CMO Council Strategic Interest Group

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Case Study Showcase

The Brand Inspiration Center is dedicated to thought leadership and knowledge exchange across executive-level peers in the creative printing, publishing and packaging industry. Our Case Study Showcase is designed to highlight real-life examples and success stories around how organizations are overcoming challenges and capitalizing on new trends and technologies within the industry to achieve greater go-to-market performance and proficiency. Case study topics may include but are not limited to: Product and packaging innovation, Creative relevance and resonance, Marketing production effectiveness, Supply chain efficiency and accountability, Demand chain/channel performance, and, Omni-channel execution consistency.

If you would like to submit a case study for review and posting, please contact Mary Anne Hensley at mhensley@cmocouncil.org.

Case Studies

ALL

Nov 2017
PODi Case Study - National WWII Musuem
Membership Renewal Campaign

Nov 2017
PODi Case Study - Wind Creek Casino
Increasing Business From Loyalty Program Members

Nov 2017
PODi Case Study - Rush University
Student Recruitment Program

Nov 2017
PODi Case Study - Rosemont College
School Increases Giving by 25%

Nov 2017
PODi Case Study - Reach Out and Read Colorado
Increasing Donations With Personalized Mail

Nov 2017
PODi Case Study - Mondelez International
On-Demand Sales Portal

Nov 2017
PODi Case Study - Mitsubishi Fuso Truck
Supporting Dealers With Online Marketing Portal

Nov 2017
PODi Case Study - Manulife Financial
Moving to On-Demand Enrollment Kit Fulfillment

Nov 2017
PODi Case Study - JOSERA Pet Food
Geo-Data and Personalized Maps for Retail Marketing

Nov 2017
PODi Case Study - Hodd Barnes & Dickins
An Independent Optician Recalls Lapsed Clients

Nov 2017
PODi Case Study - Fenner Drives
Improving Collateral Fulfillment With Marketing Portal

Nov 2017
PODi Case Study - Dunstable Eye Centre
Keep Your Eyes Healthy

Nov 2017
PODi Case Study - Here Is Your Nearest EDEKA
DeutschlandCard Shows the Way to Collect Points

Nov 2017
PODi Case Study - De Bradelei Stores
Reconnecting With Lapsed Customers

Nov 2017
PODi Case Study - The Library Foundation
Raising Money With "Buy a Book Club" Campaign

Nov 2017
Caslon Vertical Solution Map
Not-for-Profit

Nov 2017
Caslon Vertical Solution Map
Insurance

Nov 2017
Caslon Vertical Solution Map
Education

Nov 2017
Caslon Vertical Solution Map
Automotive & Recreational Vehicles

Nov 2017
Caslon Vertical Solution Map
Travel and Entertainment

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