OVERVIEW

Brand Inspiration Center aims to benchmark best practice and provide solutions to global marketing leaders in all areas of the go-to-market and customer support ecosystem, most notably creative development, content adaptation and customer interaction – including the most recent real imperative to embrace Generative AI. Through its programs, research and expert reports, Brand Inspiration Center does a dive into disruptive factors in the product marketplace, and the progress manufacturers and retailers are making to address the challenges they now face.

Featured Programs

Program

How New Marketing Production Technologies and Creative Supply Chain Partners Impact Go-to-Market Strategies and Outcomes

Go-to-market is a business-critical, highly complex and carefully sequenced process for global brands today. However, there can be... More

PROGRAM

Modifying and Localizing Production-Ready Creative at Scale

CMOs at global organizations know that presenting brand materials with a localized look, feel and geographically relevant content is... Learn More

Program

How Agile Marketers Improve Response to Customer Feedback

Today’s consumer expects their behaviors and actions to lead to swift action from the brands they choose to do business with.... More