A CMO Council Strategic Interest Group

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Discover featured programs and initiatives launched by the CMO Council on topics significant to the advancement of the marketing supply chain. Marketers across industries today face challenges in streamlining processes, adapting content for audiences at global and local levels, achieving supply chain transparency, and reducing overall costs. The CMO Council is approaching these key topic areas through individualized campaigns aimed at advancing the goals of today’s omnichannel marketer in ways that can reduce both time to market and overhead costs, in addition to improving the relevancy and targeting of marketing initiatives.

Featured Programs