OVERVIEW
Today’s omnichannel marketers—across industries—face challenges in streamlining processes, adapting content for global and local audience levels, achieving supply chain transparency, and reducing costs. Together, the CMO Council and the Association for Print Technologies (APTechSM) are addressing these issues with programs and content that explore ways to overcome these challenges, including how to reduce time to market and overhead costs, as well as innovative new ways to improve the relevancy and targeting of marketing initiatives.
