A CMO Council Strategic Interest Group

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FACTS & STATS

Jul 2017

Paper is the most recycled material in the world today, with recovery rates ranging from 65 percent to almost 80 percent in North America, Western Europe and Japan.

Source: Two Sides

Jul 2017

The amount of paper going into landfills in the U.S. has declined by nearly half since the year 2000, falling from an estimated 41 million tons to about 21 million tons in 2014.

Source: Two Sides

Jul 2017

Worldwide, about 15 percent of electronic waste is recycled compared to a 2013 recovery rate of 67 percent for newspaper/mechanical paper and 75 percent for containers and packaging in the U.S.

Source: Two Sides

Jul 2017

Consumers are more likely to notice and read direct mail (53 percent) than email (26 percent).

Source: Canada Post

Jun 2017

Color digital printing is expected to increase 10 percent each year from 2015 to 2020.

Source: NPES

May 2017

The average inventory accuracy threshold for retail operations is only 63 percent.

Source: GS1 US

May 2017

About 40 percent of today’s organizations are not currently pursuing increased mechanization to streamline supply chain processes; this percentage will shrink to 17 percent by 2018.

Source: Morai

May 2017

About 60 percent of direct mail pages will feature some type of digital print by 2020, up from 45 percent in 2015.

Source: NPES

May 2017

Packaging’s share of all pages printed is expected to double between 2007 and 2020.

Source: NPES

May 2017

Quri, a retail intelligence company that pays 500,000 people to use their phones to take pictures of store displays, finds compliance rates around promotional plans average around 43 percent.

Source: Ad Age

May 2017

A study last year by Shelfbucks, which sensors in stores and RFID chips into cardboard displays to track how they're deployed, found displays were on the sales floor at the start of scheduled promotions only 46 percent of the time. Better compliance with promotion plans could improve sales lift by 30 percent to 45 percent.

Source: Ad Age

May 2017

Cadent Consulting found that its brands' shelf presence beyond their regular slots were visible 66 percent of the time, but the corrugated or other shopper-marketing materials intended to go with them were only present 43 percent of the time.

Source: Ad Age

Dec 2016

For every $92 spent acquiring customers, only $1 is spent converting them.

Source: Econsultancy

Dec 2016

Website spending encompassed 14 percent of the budget for marketing leaders from media, including publishers and entertainment companies in 2016.

Source: Gartner

Dec 2016

Marketers spent 9 percent of their budgets on websites in 2016.

Source: Gartner

Dec 2016

Marketing budgets continued their steady ascent in 2016, climbing to 12% of company revenue, according to the Gartner 2016-2017 CMO Spend Survey.

Source: Gartner

Nov 2016

52 percent of online consumers say they would likely return to a business for another purchase if they receive products in premium packaging.

Source: MarketingProfs

Nov 2016

90% of consumers reuse product packaging boxes and bags after purchase.

Source: MarketingProfs

Nov 2016

40% of consumers would share a photo of packaging if it is interesting.

Source: MarketingProfs

Oct 2016

32 percent of brand leaders feel hindered by the cost of supporting the adaptation of creative content across different regions and handling the cost of localization at scale.

Source: CMO Council

Oct 2016

27 percent of marketers believe localized marketing strategies result in differentiation, distinction and preference.

Source: CMO Council

Oct 2016

Source: CMO Council

Oct 2016

39 percent of marketers believe localized marketing strategies result in better customer conversations and connectivity.

Source: CMO Council

Oct 2016

67 percent of marketers believe localized marketing strategies result in greater customer relevance, response and return.

Source: CMO Council

Oct 2016

One in four brand leaders allocate up to 50 percent of budgets to the development and execution of local sales, marketing and engagement campaigns.

Source: CMO Council

Oct 2016

Source: CMO Council

Oct 2016

Fully 32 percent of brand leaders feel hindered by the cost of supporting the adaptation of creative content across different regions and handling the cost of localization at scale.

Source: CMO Council

Oct 2016

48% of global consumers don’t believe most brands take action on customer feedback.

Source: Customer Think

Oct 2016

67% of global consumers across all age groups expect brands to respond within 24 hours to their customer service questions, complaints or praise on social media.

Source: Customer Think

Sep 2016

One-third of consumer decision-making is based on packaging.

Source: MarketingProfs

Aug 2016

91% of unhappy customers will not return to purchase products.

Source: Userlike

Jul 2016

Up to 50 percent of target audiences ignores brand messages if not localized for the native language, local jargon, and cultural references.

Source: Marketing Profs

Jul 2016

52% of consumers polled like it when customer service is personalized to them and their interests.

Source: DMNews

Jul 2016

61% of customers have not been able to easily switch from one channel to another when interacting with customer service.

Source: DMNews

Dec 2015

Of the total 2013 retail advertising spending of $80.5 billion, print accounted for about $37.5 billion, not including in-store and out-of-home.

Source: NPES

Dec 2015

Since 2000, the U.S. print industry has seen 10 shipments decline over 40 percent; and over 30 percent of five businesses have consolidated or disappeared.

Source: NPES

Dec 2015

In 2015, cost per acquisition for direct mail was about twice as high as email.

Source: NPES

Aug 2015

65 percent of senior marketing executives believe visual assets are core to a brand’s story communication to consumers.

Source: CMO Council

Aug 2015

While 30 percent of marketers execute local campaigns within eight to 20 days of a national launch, 31 percent require in excess of 30 days to distribute local marketing materials.

Source: CMO Council

Sep 2014

One-third of consumer decision-making is based on packaging.

Source: MarketingProfs

Dec 2013

Nearly three quarters (73 percent) of digital marketers agree that brands are becoming publishers.

Source: Econsultancy

Feb 2013

Nearly one-third of marketers believe a delay in distributing local marketing materials correlates to a lack of resources and bandwidth to execute global and local campaigns.

Source: CMO Council

Feb 2013

Nearly one-third of marketers believe a delay in distributing local marketing materials correlates to a lack of resources and bandwidth to execute global and local campaigns.

Source: CMO Council

Feb 2013

About 61 percent of marketers don’t measure the impact of national brand advertising on local business performance or they have an ad hoc system for tracking effectiveness.

Source: CMO Council

Feb 2013

36 percent of marketers have a formalized process or system for tracking the impact of national brand advertising on local market development and customer acquisition.

Source: CMO Council

Feb 2013

52 percent of marketers believe comprehensive brand campaign automation is necessary to strengthen ties between the head office and local customer-facing resources and touchpoints.

Source: CMO Council

Feb 2013

Only 8 percent of brand marketers are extremely satisfied with the way new product, pricing or promotional campaigns are executed and leveraged.

Source: CMO Council

Feb 2013

30 percent of marketers have embraced local marketing automation platforms, resources and tools versus 62 percent who either don’t have them or recently began evaluating these options.

Source: CMO Council

Feb 2013

About 61 percent of marketers don’t measure the impact of national brand advertising on local business performance or they have an ad hoc system for tracking effectiveness.

Source: CMO Council

Feb 2013

36 percent of marketers have a formalized process or system for tracking the impact of national brand advertising on local market development and customer acquisition.

Source: CMO Council

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