Jan 2024

Creative marketing strategies can improve the establishment and understanding of your brand. It can help your marketing team better align its marketing strategies with the company's overarching business goals.

Jan 2024

Creative is one of the most effective levers driving differentiation and ROI via changing consumer behavior, AI advancements, macroeconomic pressures, and growth of user expression. Learn from experts and our creative effectiveness research on YouTube about how to make your ad creative work harder.

Jan 2024

Third-party cookies and app tracking will make multi-touch attribution (MTA) harder, but there are ways to improve upon marketing mix modelling (MMM) to include the influence of the creative on performance using a designated creative variable.

Jan 2024

Data and analytics may have gained prominence over creativity in addressing modern marketing challenges, but the latter can still be valuable—if done the right way.

Jan 2024

Creative effectiveness is rising in importance for marketers but measuring success remains a challenge.

Jan 2024

Creativity will be lauded this week in Cannes, but it is just one of several drivers of effective marketing that also include strategy, media and brand.

Jan 2024

The biggest impediment to creativity is not a lack of direction or failure to be bold enough, it’s a risk-averse culture, cited by 51 percent of marketers, followed by short-term-focus (48 percent), according to new research from the World Federation of Advertisers (WFA).

Jan 2024

Research from the 1400 case studies in the IPA databank showed that creatively awarded campaigns delivered an ROI 11x greater than non-creatively awarded campaigns.

Jan 2024

Guerrilla marketing is the epitome of what is creative. A difficult method to define, its tactics largely rely on the element of surprise, grabbing attention and unexpectedly disrupting (in a positive way) an audience.

Jan 2024

Whether you’re speaking to customers, clients or other stakeholders, chances are your marketing strategies intend to drive some sort of action. A creative approach can help to inspire interest and interaction, and as such can improve all-important conversion rates.

Jan 2024

Creative and effective ads generate more than four times as much profit.

Jan 2024

CMO’s have a once-in-a-generation opportunity to lead growth, as 78 percent of CEOs are now banking on CMOs and marketing leaders to drive growth.