
FACTS & STATS
Nov 2018
90 percent of shoppers are likely to switch to a cause branded product.
Source: Cone CommunicationsNov 2018
76 percent of consumers have purchased a product they saw in a brand's social media.
Source: CuralateOct 2018
The decorative printing volume is almost 13.1 billion square metres in 2018, with a value of more than $18.9 billion, with forecasts for the market to grow 5% annually from 2018 to 2023, according to The Future of Decorative Printing to 2023 report.
Source: Smithers PiraOct 2018
82 percent of people said they trusted print ads in newspapers and magazines, according to a study by MarketingSherpa.
Source: MarketingSherpaOct 2018
The Packaging Printing Market is expected to exceed more than US$ 192.0 Billion by 2026 at a CAGR of 4% in the given forecast period.
Source: Market Research EngineOct 2018
57 percent of consumers in developed markets say they prefer to buy new products from brands familiar to them.
Source: Packaging DigestSep 2018
79 percent of marketers envisage that social and cultural issues will have critical importance when developing brand strategy.
Source: BynderSep 2018
Event marketers break down budgets as 43 percent marketing & promotion, 32 percent speakers & talent, 29 percent printed materials, 18 percent venue.
Source: EventbriteSep 2018
Paper prices have increased between 4-7 percent and 5-8 percent, taking effect on Monday October 8th, according to Premier Paper Group, Denmaur Paper Media and Elliot Baxter.
Source: PrintWeekJun 2018
Smithers Pira values the global flexo print market in 2013 at $147 billion, with a forecast for 2.3 percent CAGR. Key to this growth are packaging-related industries including corrugated board packaging, flexible packaging, bags and sacks, and others.
Source: Smithers PiraJun 2018
InfoTrends found that 1.8 trillion color pages digitally printed on an annual basis feature some sort of embellishment or enhancement.
Source: PrintWeekJun 2018
Over 90 percent of consumers retrieve and review their mail every day.
Source: NPOA Industry Updates, June 2018Jun 2018
Data from the Institute of Supply Management (ISM) showed that US factory activity expanded at a faster pace in May, as the manufacturing purchasing manager’s index rose 1.4 points to 58.7. This slightly beat consensus expectations of an increase to 58.5 and marks the 21st consecutive month of expansion in the manufacturing sector
Source: FreightWavesApr 2018
According to a study by Deloitte and MAPI, 51 percent of respondents believe their digital supply network (DSN) maturity is at least “above average” compared to competitors, yet only 28 percent have started implementing DSN solutions.
Source: Deloitte and MAPIApr 2018
End-to-end supply chain transparency is the No. 1 operational goal for many manufacturers, as it represents the key to significant efficiency gains, yet only 6 percent of respondents to a Deloitte survey are part of a manufacturing ecosystem in which every member of the ecosystem can see each other’s data.
Source: Deloitte and MAPIMar 2018
McKinsey estimates that firms will derive between $1.3trn and $2trn a year in economic value from using AI in supply chains and manufacturing.
Source: The EconomistMar 2018
Goldman Sachs expects AI to bring logistics costs down by at least 5%, which could generate additional profits of $25bn over the next ten years.
Source: The EconomistMar 2018
The CMO Council found that 77% of marketing leaders think it takes 90 days or less to make a packaging change or other physical change. But when InfoTrends asked packaging professionals, they reported that changes take an average of 6.6 months (about 198 days).
Source: www.ChiefMarTec.comJan 2018
By 2022, the rapidly expanding digital packaging market will grow by almost 13 percent CAGR to reach $22.4 billion.
Source: Smithers PiraJan 2018
In 2017, the fast-growing digital packaging market amounted to some $12.8 billion sales, which is 3.25 percent of all printed packaging. By 2022, this will grow by almost 13 percent CAGR to $22.4 billion while print volume and tonnage are growing much faster.
Source: Smithers PiraJul 2017
Paper is the most recycled material in the world today, with recovery rates ranging from 65 percent to almost 80 percent in North America, Western Europe and Japan.
Source: Two SidesJul 2017
The amount of paper going into landfills in the U.S. has declined by nearly half since the year 2000, falling from an estimated 41 million tons to about 21 million tons in 2014.
Source: Two SidesJul 2017
Worldwide, about 15 percent of electronic waste is recycled compared to a 2013 recovery rate of 67 percent for newspaper/mechanical paper and 75 percent for containers and packaging in the U.S.
Source: Two SidesJul 2017
Consumers are more likely to notice and read direct mail (53 percent) than email (26 percent).
Source: Canada PostJun 2017
Color digital printing is expected to increase 10 percent each year from 2015 to 2020.
Source: NPESMay 2017
The average inventory accuracy threshold for retail operations is only 63 percent.
Source: GS1 USMay 2017
About 40 percent of today’s organizations are not currently pursuing increased mechanization to streamline supply chain processes; this percentage will shrink to 17 percent by 2018.
Source: MoraiMay 2017
About 60 percent of direct mail pages will feature some type of digital print by 2020, up from 45 percent in 2015.
Source: NPESMay 2017
Packaging’s share of all pages printed is expected to double between 2007 and 2020.
Source: NPESMay 2017
Quri, a retail intelligence company that pays 500,000 people to use their phones to take pictures of store displays, finds compliance rates around promotional plans average around 43 percent.
Source: Ad AgeMay 2017
A study last year by Shelfbucks, which sensors in stores and RFID chips into cardboard displays to track how they're deployed, found displays were on the sales floor at the start of scheduled promotions only 46 percent of the time. Better compliance with promotion plans could improve sales lift by 30 percent to 45 percent.
Source: Ad AgeMay 2017
Cadent Consulting found that its brands' shelf presence beyond their regular slots were visible 66 percent of the time, but the corrugated or other shopper-marketing materials intended to go with them were only present 43 percent of the time.
Source: Ad AgeDec 2016
For every $92 spent acquiring customers, only $1 is spent converting them.
Source: EconsultancyDec 2016
Website spending encompassed 14 percent of the budget for marketing leaders from media, including publishers and entertainment companies in 2016.
Source: GartnerDec 2016
Marketing budgets continued their steady ascent in 2016, climbing to 12% of company revenue, according to the Gartner 2016-2017 CMO Spend Survey.
Source: GartnerNov 2016
52 percent of online consumers say they would likely return to a business for another purchase if they receive products in premium packaging.
Source: MarketingProfsNov 2016
90% of consumers reuse product packaging boxes and bags after purchase.
Source: MarketingProfsNov 2016
40% of consumers would share a photo of packaging if it is interesting.
Source: MarketingProfsOct 2016
32 percent of brand leaders feel hindered by the cost of supporting the adaptation of creative content across different regions and handling the cost of localization at scale.
Source: CMO CouncilOct 2016
27 percent of marketers believe localized marketing strategies result in differentiation, distinction and preference.
Source: CMO CouncilOct 2016
29 percent of marketers believe localized marketing strategies result in improved loyalty and advocacy.
Source: CMO CouncilOct 2016
39 percent of marketers believe localized marketing strategies result in better customer conversations and connectivity.
Source: CMO CouncilOct 2016
67 percent of marketers believe localized marketing strategies result in greater customer relevance, response and return.
Source: CMO CouncilOct 2016
One in four brand leaders allocate up to 50 percent of budgets to the development and execution of local sales, marketing and engagement campaigns.
Source: CMO CouncilOct 2016
Nearly 49 percent of marketers believe localized marketing is essential to business growth and profitability.
Source: CMO CouncilOct 2016
Fully 32 percent of brand leaders feel hindered by the cost of supporting the adaptation of creative content across different regions and handling the cost of localization at scale.
Source: CMO CouncilOct 2016
48% of global consumers don’t believe most brands take action on customer feedback.
Source: Customer ThinkOct 2016
67% of global consumers across all age groups expect brands to respond within 24 hours to their customer service questions, complaints or praise on social media.
Source: Customer ThinkJul 2016
Up to 50 percent of target audiences ignores brand messages if not localized for the native language, local jargon, and cultural references.
Source: Marketing ProfsJul 2016
52% of consumers polled like it when customer service is personalized to them and their interests.
Source: DMNewsJul 2016
61% of customers have not been able to easily switch from one channel to another when interacting with customer service.
Source: DMNewsDec 2015
Of the total 2013 retail advertising spending of $80.5 billion, print accounted for about $37.5 billion, not including in-store and out-of-home.
Source: NPESDec 2015
Since 2000, the U.S. print industry has seen 10 shipments decline over 40 percent; and over 30 percent of five businesses have consolidated or disappeared.
Source: NPESDec 2015
In 2015, cost per acquisition for direct mail was about twice as high as email.
Source: NPESAug 2015
65 percent of senior marketing executives believe visual assets are core to a brand’s story communication to consumers.
Source: CMO CouncilAug 2015
While 30 percent of marketers execute local campaigns within eight to 20 days of a national launch, 31 percent require in excess of 30 days to distribute local marketing materials.
Source: CMO CouncilDec 2013
Nearly three quarters (73 percent) of digital marketers agree that brands are becoming publishers.
Source: EconsultancyFeb 2013
Nearly one-third of marketers believe a delay in distributing local marketing materials correlates to a lack of resources and bandwidth to execute global and local campaigns.
Source: CMO CouncilFeb 2013
Nearly one-third of marketers believe a delay in distributing local marketing materials correlates to a lack of resources and bandwidth to execute global and local campaigns.
Source: CMO CouncilFeb 2013
About 61 percent of marketers don’t measure the impact of national brand advertising on local business performance or they have an ad hoc system for tracking effectiveness.
Source: CMO CouncilFeb 2013
36 percent of marketers have a formalized process or system for tracking the impact of national brand advertising on local market development and customer acquisition.
Source: CMO CouncilFeb 2013
52 percent of marketers believe comprehensive brand campaign automation is necessary to strengthen ties between the head office and local customer-facing resources and touchpoints.
Source: CMO CouncilFeb 2013
Only 8 percent of brand marketers are extremely satisfied with the way new product, pricing or promotional campaigns are executed and leveraged.
Source: CMO CouncilFeb 2013
30 percent of marketers have embraced local marketing automation platforms, resources and tools versus 62 percent who either don’t have them or recently began evaluating these options.
Source: CMO CouncilFeb 2013
About 61 percent of marketers don’t measure the impact of national brand advertising on local business performance or they have an ad hoc system for tracking effectiveness.
Source: CMO CouncilFeb 2013
36 percent of marketers have a formalized process or system for tracking the impact of national brand advertising on local market development and customer acquisition.
Source: CMO Council