
BOOKS

Supply Chain Management: 7th Edition
Sunil Chopra

Marketing And Supply Chain Management: A Systemic Approach
Dimitris Folinas And Thomas Fotiadis

Marketing AI: From Automation To Revenue Performance Marketing
By Greg Grdodian & Stevan Roberts

Digital Sense: The Common Sense Approach To Effectively Blending Social Business Strategy, Marketing Technology, And Customer Experience
By Travis Wright, Chris J. Snook, & Brian Solis

Global Marketing: Contemporary Theory, Practice, And Cases
By Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli

Retail Marketing Strategy: Delivering Shopper Delight
Constant Berkhout

Decoding The Irrational Consumer
Darren Bridger

Packaging The Brand: The Relationship Between Packaging Design And Brand Identity
Gavin Ambrose And Paul Harris