OVERVIEW
The Brand Inspiration Center—a partnership of the CMO Council and the Association for Print Technologies (APTechSM)—is dedicated to thought leadership and peer-level discussion about the go-to-market and marketing supply chain processes. To support value creation and competitive advantage for any consumer or business marketer, our purpose is to offer solutions to a wide range of process inefficiencies based on current research and executive insights, which will delve into these key areas of proficiency:
- Product and packaging innovation
- Creative relevance and resonance
- Marketing production effectiveness
- Supply chain efficiency and accountability
- Demand chain/channel performance
- Omni-channel execution consistency
Partners
The Association for Print Technologies (APTech) is a purpose-driven organization dedicated to supporting the entire commercial printing value chain. We believe in helping our members maximize alignment with their value chain partners to be more effective and competitive. Printing has been vital to communication for decades, and today, the digital culture has heightened our industry's complexity and reframed its relevance. APTech's signature event—PRINT—answers the call by bringing the boldest and brightest innovators, influencers and newest technology together to create connections that showcase and advance our industry. For complete information about the association, its programs and its member companies, call (703) 264-7200 or visit www.PrintTechnologies.org
The Chief Marketing Officer (CMO) Council is the only global network of executives specifically dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers. The CMO Council's 15,000+ members control more than $500 billion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include more than 45,000 global executives in more than 110 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia-Pacific, Middle East, India and Africa. The Council also operates numerous special interest networks, representing deep-dives into specific areas of interest or study. https://www.cmocouncil.org
Introducing the Brand Owner Council
The Brand Owner Council, administered by Association for Print Technologies (APTechSM), provides a face-to-face forum for brand owners to discuss solutions to issues of concern in the packaging industry. Among APTech members are technology and software experts who participate in developing national and international standards, and who also develop the tools necessary for common printing workflows. These experts often join the council’s discussion to share their knowledge. The advent of digital printing and other changes in our industry, while exciting, are continuously impacting the supply chain environment. A key objective of the Brand Owner Council is developing a concise synopsis of standards group activities that will be of value to brand owners.