A CMO Council Strategic Interest Group

CMO Council NPES

OVERVIEW

The Chief Marketing Officer (CMO) Council’s Brand Inspiration Center is dedicated to thought leadership and peer-level discussion around the go-to-market and marketing supply chain processes. While go-to-market is a business-critical, highly complex, and carefully sequenced process for global brands today, there can be multiple points of disruption, distress and deficiency in this multi-functional model, which is essential to value creation and competitive advantage for any consumer or business marketer. The Brand Inspiration Center aims to identify inefficiencies in these processes based on research and conversations with executives around key areas of go-to-market proficiency, including:

  • Product and packaging innovation
  • Creative relevance and resonance
  • Marketing production effectiveness
  • Supply chain efficiency and accountability
  • Demand chain/channel performance
  • Omni-channel execution consistency

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