A CMO Council Strategic Interest Group

CMO Council Association For Print Technologies

How Agile Marketers Improve Response to Customer Feedback

Today’s consumer expects their behaviors and actions to lead to swift action from the brands they choose to do business with. Making this more complex is that, for most companies selling products through retail channels, this expectation for a speedy response to requests also comes from a second source: the retail customer.

To investigate how brands are meeting and exceeding these expectations for responsiveness and action, the CMO Council is partnering with Esko, Pantone and X-Rite to determine how organizations are responding to consumer requests as the pace of the omni-channel experience continues to change. The study will investigate how organizations are faring when it comes to responding to customers and leveraging customer data and intelligence to deliver the right experience, at the right moment, through the channel of the customer’s choice, whether it is a physical or digital touchpoint.

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FACTS & STATS

Jan 2018

By 2022, the rapidly expanding digital packaging market will grow by almost 13 percent CAGR to reach $22.4 billion.

Source: Smithers Pira

Jan 2018

In 2017, the fast-growing digital packaging market amounted to some $12.8 billion sales, which is 3.25 percent of all printed packaging. By 2022, this will grow by almost 13 percent CAGR to $22.4 billion while print volume and tonnage are growing much faster.

Source: Smithers Pira

Nov 2016

90% of consumers reuse product packaging boxes and bags after purchase.

Source: MarketingProfs

Nov 2016

40% of consumers would share a photo of packaging if it is interesting.

Source: MarketingProfs

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