How Agile Marketers Improve Response to Customer Feedback
Today’s consumer expects their behaviors and actions to lead to swift action from the brands they choose to do business with. Making this more complex is that, for most companies selling products through retail channels, this expectation for a speedy response to requests also comes from a second source: the retail customer.
To investigate how brands are meeting and exceeding these expectations for responsiveness and action, the CMO Council is partnering with Esko, Pantone and X-Rite to determine how organizations are responding to consumer requests as the pace of the omni-channel experience continues to change. The study will investigate how organizations are faring when it comes to responding to customers and leveraging customer data and intelligence to deliver the right experience, at the right moment, through the channel of the customer’s choice, whether it is a physical or digital touchpoint.
FACTS & STATS
By 2022, the rapidly expanding digital packaging market will grow by almost 13 percent CAGR to reach $22.4 billion.
In 2017, the fast-growing digital packaging market amounted to some $12.8 billion sales, which is 3.25 percent of all printed packaging. By 2022, this will grow by almost 13 percent CAGR to $22.4 billion while print volume and tonnage are growing much faster.
90% of consumers reuse product packaging boxes and bags after purchase.
40% of consumers would share a photo of packaging if it is interesting.
ARTICLES & BLOGS
Esko is a global supplier of integrated solutions for the packaging and labels, sign and display, commercial printing and publishing industries. Esko products and services drive profitability in the packaging and printing supply chain by reducing time-to-market and raising productivity. Learn more at https://www.esko.com/en/company/about-esko. https://www.esko.com/en/company/about-esko
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated, is the world-renowned authority on color and provider of color systems and leading technology for the selection and accurate communication of color across a variety of industries. The PANTONE® name is known worldwide as the standard language for color communication from designer to manufacturer to retailer to customer. http://www.pantone.com/about-us?from=topNav
Headquartered in Grand Rapids, Michigan, X-Rite is a global company with locations around the world. Experts in blending the art and science of color, we focus on providing complete end-to-end color management solutions for our clients in every industry where color matters. http://www.xrite.com/about-us
APTech provides the forum for brand owners to meet and discuss solutions to problems and issues of concern in the packaging industry. APTech has a member base that participates in the development of national and international standards. From this base we call on the industry experts who write the standards and develop the tools necessary for common printing workflows; these experts often join the discussion to offer their expertise to brand owners. With the advent of digital printing and other changes in our industry the supply chain environment will change rapidly and, while exciting, without a collective group getting information into the right hands it could be chaotic. One of the objectives is to develop a clear and concise synopsis of standards group activities that will be of value to brand owners.