A CMO Council Strategic Interest Group

CMO Council Association For Print Technologies

Jun 11 2018


Highlights to include a seminar on specialty effects trends, a showcase of Gold Leaf Award winners, and a Binding and Loose Leaf Division breakfast

Reston, VAPrinters seeking ways to help their print pieces stand out in our marketing-saturated world will find plenty to explore at PRINT 18, where the Foil & Specialty Effects Association (FSEA) will hold several events.

“Digital overload is leading many marketers back to print,” said Jeff Peterson, executive director, FSEA. “They’re discovering that many new—as well as traditional—foil and specialty effects technologies can help their print pieces grab attention and signal premium branding in ways that just aren’t available in digital media.”

FSEA has three initiatives planned at PRINT 18:

  • Peterson will lead a seminar, “Definitions and Applications for Specialty Effects on Print,” in which he’ll discuss new decorating processes now available in the marketplace—from cold and hot foil, to digital inkjet coatings and foils.
  • The FSEA booth (3846) will showcase winners from its 25th annual Gold Leaf Awards in 2018, as well as FSEA’s quarterly magazine, PostPress, and white papers on the impact of high-visibility enhancements on shelf presence.
  • FSEA will sponsor a breakfast featuring Chris Eckhart, president, Eckhart & Company, and bindery representative on the FSEA Board of Directors, and Peterson, who together will give an overview of FSEA’s newly formed Binding and Loose Leaf Division. Both active members (trade binderies, bindery departments, and loose leaf manufacturers) and associate members (suppliers to the bindery and loose leaf industries) are welcome.

“PRINT 18’s value is greatly enhanced by the many associations and trade groups that choose PRINT to present co-located events and programs,” said Thayer Long, APT President. “We’re pleased that FSEA will shine a light on a segment of the industry that offers compelling opportunities for printers to differentiate and grow their businesses.”

PRINT 18 will take place Sept. 30 through Oct. 2, 2018, at McCormick Place in Chicago. For more information, contact Director, Event Marketing, Sherry MacDonald at 703/264-7237, or e-mail: smacdonald@aptech.org.

About the Foil & Specialty Effects Association (FSEA)
Since its inception in 1992, the Foil & Specialty Effects Association has worked toward industry awareness and growth. It serves as a resource and educational platform for decorating technologies, including foil stamping, embossing, cold foil technologies, specialty coatings, laminates and laser cutting. Web site; https://www.fsea.com.

About the Association for Print Technologies (APTechSM)
The Association for Print Technologies (APTech), formerly NPES, is a purpose-driven organization dedicated to supporting the entire commercial printing value chain. We believe in helping our members maximize alignment with their value chain partners to be more effective and competitive. Printing has been vital to communication for decades; today, the digital culture has heightened our industry’s complexity and reframed its relevance. APT’s signature event—PRINT®—answers the call by bringing the boldest and brightest innovators, influencers, and newest technology together to create connections that showcase and advance our industry. For complete information about the Association, its programs, and its member companies, visit: www.PrintTechnologies.org or phone: 703/264-7200.