A CMO Council Strategic Interest Group

CMO Council Association For Print Technologies

May 31 2018


Expert Instructors Address Top-level Challenges Facing Commercial Printing Businesses Today

Reston, VARegistration for The Learning Experience at PRINT 18, running September 30 - October 2 in Chicago, is now open. This comprehensive educational event features sessions taught by professionals in business, law, sales, marketing, human resources, operations and technology, from both within and outside the printing industry. This year’s education program is packed with 50+ inspirational and innovative sessions, presented in a variety of learning formats, including seminars, hands-on labs, luncheon sessions and panel discussions. New to PRINT 18 are special exhibit floor guided tours led by teams of industry experts. These tours follow topic-specific programs in the Exhibit Hall Learning Experience Theater and run each day of the event.

“Our education lineup this year addresses the biggest challenges facing our industry today, including business growth, workforce development, and staying competitive,” says Thayer Long, APTech President. “We are aligning the educational programming at PRINT 18 with enhanced networking opportunities and new technology areas to help drive the entire value chain on a path to success.”

Learning Experience sessions are geared toward helping attendees grow their businesses, learn new skills, discover fresh marketing approaches, boost productivity, improve operations, and pick up new sales tips. The educational programs cover subjects that address the top-level challenges facing the industry, with topics falling into six critical areas. These categories and representative session titles in each area include:

Big Picture—Reviewing the Industry, Economy, Corporate Culture and the Future

  • Is This the Tipping Point for Digital Printing in Commercial Print?
  • Romano’s State of the Industry

Business/Executive Development—Leadership Guidance for Owners and Managers

  • Using Data Driven Management to Run Your Business
  • Hiring the Next Generation of Print Leaders

How it’s Done—In-Depth and Hands-on for the How-to Type

  • Mastering the Creative Suite CC
  • Waze for Variable Projects: Mapping to Success

Opportunities and Markets—Where to Expand Your Business

  • Cloud-based Business Opportunities– Rethinking Web-to-Print
  • Industrial Inkjet 2.0: Moving on to Another Level

Printing Operations—Getting Production Done Better and Faster

  • Key Elements in Postage Discounts: The Basics of Work Sharing
  • How to Build a World Class End-to-End Supply Chain

Sales and Marketing—Actionable Advice on Reaching or Creating Customers

  • Sales Management: Compensation That Works
  • The Modern Buyer Requires a Modern Seller


Attendees interested in continuing an active, lively and memorable education experience with fellow attendees and speakers are encouraged to explore the Learning Experience Lounge, located just outside the seminar rooms.

Attendees can register for one, two or three day seminar packages, or choose the all-inclusive package to take advantage of the full Learning Experience seminar program.

PRINT 18 is the place to see and experience what’s new and on the horizon for the printing and graphic communications industry. For more information and to register for PRINT 18, visit www.PRINTevent.com.