A CMO Council Strategic Interest Group

CMO Council Association For Print Technologies
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CMO COUNCIL ELITE RETREAT
CHICAGO, OCT 2, 2018

BRAND INSPIRATION FORUM 2018: TRANSFORM TO BETTER PERFORM

The Inspiration to Spark Marketing Supply Chain Activation

The marketing supply chain is ripe for innovation, and across the value chain, we are seeing engagement ingenuity powered by data-enriched creativity. As consumers crave personalization and relevance in every channel of engagement, new technologies and innovations are making creativity come to life in every channel across both print and digital. But with every new innovation, there is an awareness curve that must be scaled as marketing leaders identify news ways to consider tackling old engagement challenges.

This is the very purpose behind a powerful partnership forged between the CMO Council and APTech (the Association for Print Technologies): to gather innovation and inspiration from across both networks of peers to advance creativity and engagement. This year, the CMO Council and APTech will host an Elite Retreat at PRINT 18 in Chicago, focusing on unleashing creativity in the age of marketing performance measurement. As chief marketing officers advance customer experience strategies and assume the mantle of chief growth officer, the door has swung wide open for the entire organization to rethink where, how and when new engagements—powered by customer voice and intelligence and energized by new innovations and creativity—can be utilized.

This cross-industry gathering will bring together marketing leaders, engagement gurus, creative luminaries and print industry innovators to share thinking and showcase where and how new thinking, operational innovation and a fresh mindset about customer engagement channels can be reshaped to be more effective, efficient and engaging.

Some of the topics that will be covered include:

  • Forgotten channels and missed opportunities: Where and how does the average consumer expect to engage, and how can marketing leaders streamline the marketing supply chain to meet that expectation?
  • Agility acceleration: Marketers are eager to push the physical to move at the speed of digital, but new processes, technologies and mindsets must precede transformation
  • Variable value: Where and how are leading-edge brands taking small, yet profitable steps to personalization, regardless of channel?
  • Niche, novel and new: A look into what is shaping customer expectations and advancing innovation across the customer journey

The Elite Retreat is a by-invitation-only event. For more details about the session or to request your invitation, please email cchiang@cmocouncil.org.

Featured Speakers

Julia Fitzgerald

Vice President of Marketing, Thermos

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Julia Fitzgerald

Vice President of Marketing, Thermos

Julia Fitzgerald is the new VP of Marketing for Thermos North America where she is driving growth through omni-channel marketing strategies. A veteran of brand repositioning, Fitzgerald has served as CMO at private equity owned AZEK Company and Sylvan Learning. Julia has also served as both a CMO and Chief Digital Engagement Officer for Sears/Kmart for their Toys, Outdoor Living and Sporting Goods businesses. Prior to that Fitzgerald was SVP Marketing at Vtech Learning Toys where she was instrumental in the company turn-around. Julia has an expertise in building digital eco systems that include websites, apps, VR, and CRM. She also is experienced in driving digital engagement, sales, and leads through search, SEO, display, social and content marketing. Always a pragmatist, Fitzgerald is known for identifying the highest return marketing investments and developing the best people to work on her teams. Fitzgerald holds an MBA from The Kellogg School of Management.

Paul Hayward

Chief Content Marketing Officer, Sears Holdings, Founding Member of InCight Consulting

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Paul Hayward

Chief Content Marketing Officer, Sears Holdings, Founding Member of InCight Consulting

As a high impact marketing innovator and growth executive, Paul’s work creates brand personality, audience engagement and conversion.

He has experience across multi-platforms: digital, video, mobile, social, mass and successful in driving revenue, revitalizing underperforming businesses and creating velocity in highly competitive markets.

Leveraging his global market experience as a conceptualizer, Paul discerns patterns from data in order to develop brand opportunities and unique creative messaging that grow new audiences and drive share in existing markets.

Jay Sklar

Chief Procurement Officer, HUB International

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Jay Sklar

VP, Communication & Marketing Services, Xerox

Jay Sklar is the Chief Procurement Officer for HUB International Limited, where he oversees both Procurement and Real Estate across the firm’s North American footprint. He is responsible for implementing a long-term procurement program to leverage HUB’s buying power across a historically decentralized organization that has grown rapidly via acquisitions.

Jay brings more than 20 years of experience in procurement, strategic sourcing, supplier diversity, and real estate from prior roles at Orbitz, Aon, BankOne (now JPMorgan Chase), Waste Management, and A.T.Kearney.

Jay earned his BA from Northwestern University, and his MBA from Kellogg / Northwestern University.

Agenda

Tuesday, October 2, 2018

8:30am - Welcome to the Brand Inspiration Forum

8:45am - Opening Keynote

Reinventing OmniChannel Engagement

Bringing Traditional Back Into View

9:15am - Marketer Panel

Performance Marketing in a Connected World

Where, How and Why are CMOs Transforming How Marketing Performs

Featuring: Julia Fitzgerald, Vice President of Marketing, Thermos
Paul Hayward, Chief Content Marketing Officer, Sears Holdings, Founding Member of InCight Consulting

9:45am - Brand Inspiration Showcase

How It Came Together

A case study outlining an innovative and transformative omnichannel campaign, including digital and offline touchpoints, with measurable outcomes tied to revenue/growth

10:00am - Keynote

Teams of Tomorrow

The teams, talent and the transition into the workplace of tomorrow

10:30am - Coffee Break

10:45am - Industry Panel

Tuning into Innovation

What’s new and novel in omnichannel engagement. Industry panel to discuss new strate-gies to connect online engagements with offline experiences

11:15am - Brand Inspiration Showcase

How It Came Together

A case study outlining an innovative and transformative omnichannel campaign, including digital and offline touchpoints, with measurable outcomes tied to revenue/growth

11:45am - Fireside Chat

Get to Know: Procurement

Hear from a senior procurement leader to gain insights into how modern procurement manages both vendors and marketers

Featuring: Jay Sklar, Chief Procurement Officer, HUB International

12:15pm - Closing Remarks
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