BRAND OWNER COUNCIL
The Brand Owner Council, administered by Association for Print Technologies (APTechSM), provides a face-to-face forum for brand owners to discuss solutions to issues of concern in the packaging industry. Among APTech members are technology and software experts who participate in developing national and international standards, and who also develop the tools necessary for common printing workflows. These experts often join the council’s discussion to share their knowledge. The advent of digital printing and other changes in our industry, while exciting, are continuously impacting the supply chain environment. A key objective of the Brand Owner Council is developing a concise synopsis of standards group activities that will be of value to brand owners.