Research - Brand Inspiration Center

CMO COUNCIL REPORT

Making Content Marketing Convert

Combining trusted content from channels of insight and influence with lead marketing science. This report sheds light into the problems marketing organizations face in elevating the business impact of content development, distribution and lead conversion. Download report

CMO COUNCIL REPORT

Brand Attraction From Enriched Interaction

Creating an end-to-end, multi-channel experience that engages and enlivens customer, partner and employee audiences with more compelling and relevant content-driven commerce and conversation. This report reveals that marketers still lag in creating multi-channel, digital marketing campaigns Download report

CMO COUNCIL REPORT

Making Content Grow Into Customer Flow

Content marketers face challenges on multiple fronts and marketers need to turn their fortunes around before marketing efforts become devalued and content budgets shrink. They need to improve content quality and be more selective with distribution, as well as better measure content’s impact. Download Report