INNOVATION WITHOUT LIMITATION
The Impact of Digital Marketing Innovation on Brand Value Creation
Brand managers today are being challenged to make smarter, more informed decisions at a time when new product success rates remain at dismal levels and marketing spend needs to be justified by revenue and market share metrics. There is a now a real imperative to embrace Generative AI in all areas of the go-to-market and customer support ecosystem, most notably creative development, content adaptation and customer interaction. This requires more adept, imaginative, and inventive responses to shifts and changes in lifestyles, behaviors, socioeconomics, multicultural blending, psychographics, purchase intent, shopper behavior, social media influencers, and digital media content engagement. Brand Inspiration Center is your hub for innovation without limitation in today’s complex marketing world.
The Chief Marketing Officer (CMO) Council is dedicated to high-level knowledge exchange, thought leadership and personal relationship building among senior corporate marketing leaders and brand decision-makers across a wide-range of global industries. The CMO Council’s 16,000+ members control more than $1 trillion in aggregated annual marketing expenditures and run complex, distributed marketing and sales operations worldwide. In total, the CMO Council and its strategic interest communities include over 65,000 global marketing and sales executives in over 110 countries covering multiple industries, segments and markets. Regional chapters and advisory boards are active in the Americas, Europe, Asia Pacific, Middle East and Africa. The Council’s strategic interest groups include the Customer Experience Board, Digital Marketing Performance Center, Brand Inspiration Center, Marketing Supply Chain Institute, GeoBranding Center, and the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE). To learn more, visit https://www.cmocouncil.org