BOOKS
Supply Chain Management: 7th Edition
Sunil Chopra
Marketing And Supply Chain Management: A Systemic Approach
Dimitris Folinas And Thomas Fotiadis
Marketing AI: From Automation To Revenue Performance Marketing
By Greg Grdodian & Stevan Roberts
Digital Sense: The Common Sense Approach To Effectively Blending Social Business Strategy, Marketing Technology, And Customer Experience
By Travis Wright, Chris J. Snook, & Brian Solis
Global Marketing: Contemporary Theory, Practice, And Cases
By Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli
Retail Marketing Strategy: Delivering Shopper Delight
Constant Berkhout
Decoding The Irrational Consumer
Darren Bridger
Packaging The Brand: The Relationship Between Packaging Design And Brand Identity
Gavin Ambrose And Paul Harris