How to Value Creative Work

By Corey Mitchell

Creative work should be valued as a measurable investment—allowing brands to quantify outcomes, link quality to financial impact, and prove how strong creative multiplies media performance. Read More

Brain-Based Guide to Unlocking Creativity, Innovation

Susan Robertson, Harvard

Innovation isn’t about isolated genius or waiting for inspiration to strike—it’s about systematically creating an environment where new ideas can thrive. Read More

Creative Recipes for Innovation

Excerpt From Former Disney Executive, Duncan Wardle’s Book, “The Imagination Emporium: Creative Recipes For Innovation…” Create a culture of innovation and creativity within your organization. Read More

TikTok’s Great Divide

By David Abbey, Co-Founder & CEO, Endlss

TikTok has transformed the way creators build community, earn income, and collaborate with brands. Its algorithm-driven content engine has unlocked global visibility and new career paths for millions of creators. But that model is now under serious threat. Read More Read More

The Financial Return on Creativity

By Maximilian Bauer, Scott Koslow, Shashi Matta, David W. Stewart

As much as 82 percent of marketers see creativity as a superpower of marketing. Read More

Brands Use Creativity As Force For Growth

By Hussein Dajani

CMO priorities to secure companies against economic instability, include accelerating the move to new digital technologies/platforms; expanding into new markets, segments and regions; and enhancing customer personalization. Read More

LEGO's Digital Building Blocks

By Eric Lamarre, Kate Smaje, Rodney Zemmel

New book constructs LEGO Group’s model manual to become a truly digitally-enabled consumer goods company. Read More

Resolving Creative Training Void and Talent Gap

By Jillian Gibbs

Advertisers and marketers are increasingly reliant on visual content and there is a dangerous training void in the creative industry. Read More

Digital Storytelling in an Era of Short Attention Spans

By Julie Tucker

How can companies craft narratives that not only capture a person's attention but hold it long enough to make an impact? Read More

Magic and Math: Why Marketing Leaders Need to Reconnect with Their Creative Roots

By Jillian Gibbs

Advertisers and marketers are increasingly reliant on visual content and there is a dangerous training void in the creative industry. Read More

How Can Marketers Optimize Their Digital Content Strategy to Engage and Win Over Customers in an Omnichannel Environment?

By Balaji Vaydanathan

With millions of new users entering the digital world each year, it has become critical for organizations to integrate communications across channels for a better customer experience. Read More

Big Company Frustration Over Applied Innovation

By Jonathan Tofel And Carolina Sasson

Big CPG companies face many hurdles on the road to strategic innovation, which has stymied their growth. But they can choose to overcome them by embracing an entrepreneurial mindset. Read More