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FACTS & STATS: Product-Adaptation-to-Meet-Consumer-Expectation

Jun 2018

Smithers Pira values the global flexo print market in 2013 at $147 billion, with a forecast for 2.3 percent CAGR. Key to this growth are packaging-related industries including corrugated board packaging, flexible packaging, bags and sacks, and others.

Source: Smithers Pira

Jun 2018

InfoTrends found that 1.8 trillion color pages digitally printed on an annual basis feature some sort of embellishment or enhancement.

Source: PrintWeek

Jun 2018

Data from the Institute of Supply Management (ISM) showed that US factory activity expanded at a faster pace in May, as the manufacturing purchasing manager’s index rose 1.4 points to 58.7. This slightly beat consensus expectations of an increase to 58.5 and marks the 21st consecutive month of expansion in the manufacturing sector

Source: FreightWaves

Mar 2018

The CMO Council found that 77% of marketing leaders think it takes 90 days or less to make a packaging change or other physical change. But when InfoTrends asked packaging professionals, they reported that changes take an average of 6.6 months (about 198 days).

Source: www.ChiefMarTec.com

Jan 2018

By 2022, the rapidly expanding digital packaging market will grow by almost 13 percent CAGR to reach $22.4 billion.

Source: Smithers Pira

Jan 2018

In 2017, the fast-growing digital packaging market amounted to some $12.8 billion sales, which is 3.25 percent of all printed packaging. By 2022, this will grow by almost 13 percent CAGR to $22.4 billion while print volume and tonnage are growing much faster.

Source: Smithers Pira

Nov 2016

90% of consumers reuse product packaging boxes and bags after purchase.

Source: MarketingProfs

Nov 2016

40% of consumers would share a photo of packaging if it is interesting.

Source: MarketingProfs

Oct 2016

48% of global consumers don’t believe most brands take action on customer feedback.

Source: Customer Think

Oct 2016

67% of global consumers across all age groups expect brands to respond within 24 hours to their customer service questions, complaints or praise on social media.

Source: Customer Think

Sep 2016

One-third of consumer decision-making is based on packaging.

Source: MarketingProfs

Aug 2016

91% of unhappy customers will not return to purchase products.

Source: Userlike

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