FACTS & STATS: Adaptability-in-Branded-Content-Delivery
Jun 2018
InfoTrends found that 1.8 trillion color pages digitally printed on an annual basis feature some sort of embellishment or enhancement.
Source: PrintWeekOct 2016
27 percent of marketers believe localized marketing strategies result in differentiation, distinction and preference.
Source: CMO CouncilOct 2016
29 percent of marketers believe localized marketing strategies result in improved loyalty and advocacy.
Source: CMO CouncilOct 2016
39 percent of marketers believe localized marketing strategies result in better customer conversations and connectivity.
Source: CMO CouncilOct 2016
67 percent of marketers believe localized marketing strategies result in greater customer relevance, response and return.
Source: CMO CouncilOct 2016
One in four brand leaders allocate up to 50 percent of budgets to the development and execution of local sales, marketing and engagement campaigns.
Source: CMO CouncilOct 2016
Nearly 49 percent of marketers believe localized marketing is essential to business growth and profitability.
Source: CMO CouncilOct 2016
Fully 32 percent of brand leaders feel hindered by the cost of supporting the adaptation of creative content across different regions and handling the cost of localization at scale.
Source: CMO CouncilJul 2016
Up to 50 percent of target audiences ignores brand messages if not localized for the native language, local jargon, and cultural references.
Source: Marketing ProfsAug 2015
65 percent of senior marketing executives believe visual assets are core to a brand’s story communication to consumers.
Source: CMO CouncilAug 2015
While 30 percent of marketers execute local campaigns within eight to 20 days of a national launch, 31 percent require in excess of 30 days to distribute local marketing materials.
Source: CMO CouncilFeb 2013
Nearly one-third of marketers believe a delay in distributing local marketing materials correlates to a lack of resources and bandwidth to execute global and local campaigns.
Source: CMO Council