Nov 2018

90 percent of shoppers are likely to switch to a cause branded product.

Nov 2018

76 percent of consumers have purchased a product they saw in a brand's social media.

Oct 2018

The decorative printing volume is almost 13.1 billion square metres in 2018, with a value of more than $18.9 billion, with forecasts for the market to grow 5% annually from 2018 to 2023, according to The Future of Decorative Printing to 2023 report. 

Oct 2018

82 percent of people said they trusted print ads in newspapers and magazines, according to a study by MarketingSherpa.

Oct 2018

The Packaging Printing Market is expected to exceed more than US$ 192.0 Billion by 2026 at a CAGR of 4% in the given forecast period.

Oct 2018

57 percent of consumers in developed markets say they prefer to buy new products from brands familiar to them.

Sep 2018

79 percent of marketers envisage that social and cultural issues will have critical importance when developing brand strategy.

Sep 2018

Event marketers break down budgets as 43 percent marketing & promotion, 32 percent speakers & talent, 29 percent printed materials, 18 percent venue.

Sep 2018

Paper prices have increased between 4-7 percent and 5-8 percent, taking effect on Monday October 8th, according to Premier Paper Group, Denmaur Paper Media and Elliot Baxter.

Jun 2018

Infographic: Why Do So Many Love Print on Paper?

Jun 2018

Infographic: Going Paperless May Not Be Greener

Jun 2018

Infographic: Get the Facts on Paper and Sustainable Forestry

Jun 2018

Smithers Pira values the global flexo print market in 2013 at $147 billion, with a forecast for 2.3 percent CAGR. Key to this growth are packaging-related industries including corrugated board packaging, flexible packaging, bags and sacks, and others.

Jun 2018

InfoTrends found that 1.8 trillion color pages digitally printed on an annual basis feature some sort of embellishment or enhancement.

Jun 2018

Over 90 percent of consumers retrieve and review their mail every day.

Jun 2018

Data from the Institute of Supply Management (ISM) showed that US factory activity expanded at a faster pace in May, as the manufacturing purchasing manager’s index rose 1.4 points to 58.7. This slightly beat consensus expectations of an increase to 58.5 and marks the 21st consecutive month of expansion in the manufacturing sector

Apr 2018

According to a study by Deloitte and MAPI, 51 percent of respondents believe their digital supply network (DSN) maturity is at least “above average” compared to competitors, yet only 28 percent have started implementing DSN solutions.

Apr 2018

End-to-end supply chain transparency is the No. 1 operational goal for many manufacturers, as it represents the key to significant efficiency gains, yet only 6 percent of respondents to a Deloitte survey are part of a manufacturing ecosystem in which every member of the ecosystem can see each other’s data.

Mar 2018

McKinsey estimates that firms will derive between $1.3trn and $2trn a year in economic value from using AI in supply chains and manufacturing.

Mar 2018

Goldman Sachs expects AI to bring logistics costs down by at least 5%, which could generate additional profits of $25bn over the next ten years.

Mar 2018

The CMO Council found that 77% of marketing leaders think it takes 90 days or less to make a packaging change or other physical change. But when InfoTrends asked packaging professionals, they reported that changes take an average of 6.6 months (about 198 days).

Jan 2018

By 2022, the rapidly expanding digital packaging market will grow by almost 13 percent CAGR to reach $22.4 billion.

Jan 2018

In 2017, the fast-growing digital packaging market amounted to some $12.8 billion sales, which is 3.25 percent of all printed packaging. By 2022, this will grow by almost 13 percent CAGR to $22.4 billion while print volume and tonnage are growing much faster.

Jul 2017

Paper is the most recycled material in the world today, with recovery rates ranging from 65 percent to almost 80 percent in North America, Western Europe and Japan.

Jul 2017

The amount of paper going into landfills in the U.S. has declined by nearly half since the year 2000, falling from an estimated 41 million tons to about 21 million tons in 2014.

Jul 2017

Worldwide, about 15 percent of electronic waste is recycled compared to a 2013 recovery rate of 67 percent for newspaper/mechanical paper and 75 percent for containers and packaging in the U.S.

Jul 2017

Consumers are more likely to notice and read direct mail (53 percent) than email (26 percent).

Jun 2017

Color digital printing is expected to increase 10 percent each year from 2015 to 2020.

May 2017

The average inventory accuracy threshold for retail operations is only 63 percent.

May 2017

About 40 percent of today’s organizations are not currently pursuing increased mechanization to streamline supply chain processes; this percentage will shrink to 17 percent by 2018.

May 2017

About 60 percent of direct mail pages will feature some type of digital print by 2020, up from 45 percent in 2015.

May 2017

Packaging’s share of all pages printed is expected to double between 2007 and 2020.

May 2017

Quri, a retail intelligence company that pays 500,000 people to use their phones to take pictures of store displays, finds compliance rates around promotional plans average around 43 percent.

May 2017

A study last year by Shelfbucks, which sensors in stores and RFID chips into cardboard displays to track how they're deployed, found displays were on the sales floor at the start of scheduled promotions only 46 percent of the time. Better compliance with promotion plans could improve sales lift by 30 percent to 45 percent.

May 2017

Cadent Consulting found that its brands' shelf presence beyond their regular slots were visible 66 percent of the time, but the corrugated or other shopper-marketing materials intended to go with them were only present 43 percent of the time.

Dec 2016

For every $92 spent acquiring customers, only $1 is spent converting them.

Dec 2016

Website spending encompassed 14 percent of the budget for marketing leaders from media, including publishers and entertainment companies in 2016.

Dec 2016

Marketers spent 9 percent of their budgets on websites in 2016.

Dec 2016

Marketing budgets continued their steady ascent in 2016, climbing to 12% of company revenue, according to the Gartner 2016-2017 CMO Spend Survey.

Nov 2016

52 percent of online consumers say they would likely return to a business for another purchase if they receive products in premium packaging.

Nov 2016

90% of consumers reuse product packaging boxes and bags after purchase.

Nov 2016

40% of consumers would share a photo of packaging if it is interesting.

Oct 2016

32 percent of brand leaders feel hindered by the cost of supporting the adaptation of creative content across different regions and handling the cost of localization at scale.

Oct 2016

27 percent of marketers believe localized marketing strategies result in differentiation, distinction and preference.

Oct 2016

29 percent of marketers believe localized marketing strategies result in improved loyalty and advocacy.

Oct 2016

39 percent of marketers believe localized marketing strategies result in better customer conversations and connectivity.

Oct 2016

67 percent of marketers believe localized marketing strategies result in greater customer relevance, response and return.

Oct 2016

One in four brand leaders allocate up to 50 percent of budgets to the development and execution of local sales, marketing and engagement campaigns.

Oct 2016

Nearly 49 percent of marketers believe localized marketing is essential to business growth and profitability.

Oct 2016

Fully 32 percent of brand leaders feel hindered by the cost of supporting the adaptation of creative content across different regions and handling the cost of localization at scale.

Oct 2016

48% of global consumers don’t believe most brands take action on customer feedback.

Oct 2016

67% of global consumers across all age groups expect brands to respond within 24 hours to their customer service questions, complaints or praise on social media.

Sep 2016

One-third of consumer decision-making is based on packaging.

Aug 2016

91% of unhappy customers will not return to purchase products.

Jul 2016

Up to 50 percent of target audiences ignores brand messages if not localized for the native language, local jargon, and cultural references.

Jul 2016

52% of consumers polled like it when customer service is personalized to them and their interests.

Jul 2016

61% of customers have not been able to easily switch from one channel to another when interacting with customer service.

Dec 2015

Of the total 2013 retail advertising spending of $80.5 billion, print accounted for about $37.5 billion, not including in-store and out-of-home.

Dec 2015

Since 2000, the U.S. print industry has seen 10 shipments decline over 40 percent; and over 30 percent of five businesses have consolidated or disappeared.

Dec 2015

In 2015, cost per acquisition for direct mail was about twice as high as email.

Aug 2015

65 percent of senior marketing executives believe visual assets are core to a brand’s story communication to consumers.

Aug 2015

While 30 percent of marketers execute local campaigns within eight to 20 days of a national launch, 31 percent require in excess of 30 days to distribute local marketing materials.

Sep 2014

One-third of consumer decision-making is based on packaging.

Dec 2013

Nearly three quarters (73 percent) of digital marketers agree that brands are becoming publishers.

Feb 2013

Nearly one-third of marketers believe a delay in distributing local marketing materials correlates to a lack of resources and bandwidth to execute global and local campaigns.

Feb 2013

Nearly one-third of marketers believe a delay in distributing local marketing materials correlates to a lack of resources and bandwidth to execute global and local campaigns.

Feb 2013

About 61 percent of marketers don’t measure the impact of national brand advertising on local business performance or they have an ad hoc system for tracking effectiveness.

Feb 2013

36 percent of marketers have a formalized process or system for tracking the impact of national brand advertising on local market development and customer acquisition.

Feb 2013

52 percent of marketers believe comprehensive brand campaign automation is necessary to strengthen ties between the head office and local customer-facing resources and touchpoints.

Feb 2013

Only 8 percent of brand marketers are extremely satisfied with the way new product, pricing or promotional campaigns are executed and leveraged.

Feb 2013

30 percent of marketers have embraced local marketing automation platforms, resources and tools versus 62 percent who either don’t have them or recently began evaluating these options.

Feb 2013

About 61 percent of marketers don’t measure the impact of national brand advertising on local business performance or they have an ad hoc system for tracking effectiveness.

Feb 2013

36 percent of marketers have a formalized process or system for tracking the impact of national brand advertising on local market development and customer acquisition.